Sports Innovation Lab
The Fan Project Print and Interactive Report
Unlocking the business potential of
Women’s Sports
The challenge: Sports Innovation Lab (SIL), the leading global sports fan intelligence and research firm, is on a mission to prove that women’s sports is the path to growth for the entire sports industry and needed a way to communicate that mission to partners, stakeholders and the public.
The Solution
WaterStreet Creative (WSC) partnered with SIL to create a visually stunning and informative print and interactive report experience for The Fan Project, a business model for how to invest in women's sports and win.
Building Awareness
The work done together with SIL will build awareness for the campaign, increase social media data sharing, and drive investment in the women’s sports community.
Example of Interactive Graphics:
“Key Takeaways: Produce content outside of game time - Fans of Women’s Sports are increasingly engaging with storytelling content in and out of season.
Tap into social justice and purpose-led conversations - Fans of Women’s Sports put their values on display and engage/buy based on how brands/media/teams/athletes/ others align with those values.”
OTT Growth Is Accelerating - Understanding How Fans Engage in These Spaces Should Be a Priority
Equality in Sports
We believe there should be stronger equality in sports and fully support The Fan Project’s message that the more visible women's sports are, the greater their power is to inspire the next generation.
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